About Us

In 2010, Mr. Yogesh Jain, the Director of S P Textworld, saw huge potential in the unbranded designer sarees that were created by Mr. Harakchand Jain and sold under the S P Textworld mark. He decided to brand them and hence, Aumi by Aura was born as a separate brand.

A premium designer saree brand that redefines the essence of ethnic beauty. With a melange of vibrant colours, intricate designing and pristine prints, this brand dines ethnic regalia in its truest form. A modern yet traditional tale of magical weaves. 

Driven by a commitment to detail and quality, the design thought for the collections is led by the chairman, Mr. Harakchand Jain, himself supported by professional designers.

Aura specialises in sarees weaved from 100% cotton or cotton blended with other fibres. The brand now has its presence in

Malaysia Sri Lanka Africa
Singapore Maharashtra  South and East India